Interim Marketing Leadership.
Your Head of Marketing search doesn't have to mean your marketing waits. I step in while your team recruits, transitions or determines their permanent leadership structure.Available immediately.
wil anderson, jr.
AI | B2B technology | SaaS | Telecom | Infrastructure | Data Centers
Where I help:→ Marketing team and agency leadership
→ Executive/Board presentations and reporting
→ GTM, Product Marketing and Launches
→ Communications, Positioning, Messaging
→ Market Research, Competitor Due Diligence
→ ICP and Commercial Analysis
let’s talk.
Schedule a free, confidential 30-minute session.
Note: Bookings are handled through my LLC, The New Communicate.
Interim marketing help.
I help B2B technology companies turn complex products, markets and business objectives into clear marketing and go-to-market strategies.
Hi, I'm Wil.I provide interim CMO/VP/Director-level marketing, GTM and communications leadership. As a strategic operator, I can enable in-motion plans as well as execute specific projects.I have 20+ years of experience across marketing, communications, technology, telecom, business development and GTM strategy, including leadership roles working with technology companies and complex B2B products, services and solutions.Start time: Immediate
Interim length: 3 months, renewable as needed
Sole proprietor: LLC'd for fast onboarding
Where I can help.
I’m particularly useful when a company needs experienced marketing leadership now, and isn’t ready (or doesn’t need) to make a permanent hire. My unique background in technology, finance and marketing/comms allows me to execute without a lot of hand holding.Interim Marketing Leadership: Step into a VP/Director-level role during a leadership transition, executive search or period of rapid growth.GTM & Product Marketing: Clarify positioning, messaging, launches, market strategy and the connection between product, marketing and sales.Marketing & Communications Leadership: Bring structure and senior-level thinking to marketing strategy, budget, comms, content and execution.High-Value Projects: Lead a defined initiative with a clear beginning, outcome and timeline—without requiring a long-term engagement.
Sweet Spot.
B2B technology: SaaS, Telecom, Infrastructure, Data centers, Developer platforms, Complex technology products, Open source → Commercial
Size: <300 employees
Location: North America
Typical Situations.
I provide the most value in situations where a company:→ Has an unexpected marketing leadership gap
→ Needs experienced leadership while recruiting a permanent executive
→ Has a product or feature launch approaching
→ Needs to sharpen its GTM or product marketing strategy
→ Has strong technology but unclear market positioning
→ Needs senior marketing leadership without immediately adding a permanent executive
Availability.
Available immediately for interim, contract and project-based needs.